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Beauty Obsession of the Week: It Factor Quick Blowdry All-on-one Leave-in

With a nine-month-old baby at home, I don’t have a lot of time in the morning to get ready for work — so any product that claims to save time catches my attention. Styling my hair is the longest part of my morning routine, so I decided to try It Factor Simply It Quick Blowdry All-in-one Leave-in; it promises to reduce drying time, thanks to its VaporBoost System that reduces the bond between the hair shaft and water. It also detangles your locks while eliminating frizz, static, and flyaways. Now, I can have my hair looking presentable in half the time, and I can even put away the blow dryer and let my hair air dry without it becoming a frizzy mess (19.50, beautycollection.com).

it factor simply it all in one leave in

—Kristen Klein

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