“Great makeup artists knows how to apply makeup to make you look like the best version of you,” says Kristin Adams, CEO of Afterglow, an organic and cruelty free cosmetics company. “You can do this, too, by choosing makeup shades that you feel truly resonate with you, your spirit and character. If you never wear red lipstick, your wedding day is not the day to start that habit.” Besides, if you go wild on your wedding day with an over-the-top look, you’ll wind up feeling self conscious throughout, which can translate in photos and even make a mark on your mood. Stick to palates and colors you know complement your skin tone, eye color and personality.