Still searching for your dream wedding dress? You’ll get a kick out of these fun facts
about your most important wedding-day purchase.
Brides decide on their wed
ding dresses about 11 months prior to the wedding.
Source: 2012 American Wedding Study
59% of brides use Pinterest to
find inspiration for their wedding dress.
Source: Brides Facebook Poll
18% of brides buy their dresses online.
Source: 2012 American Wedding Study
32% o
f brides purchase their wedding dress from a national bridal chain.
Source: 2012 American Wedding Study
1% of brid
es purchase their wedding dress at a sample sale.
Source: 2012 American Wedding Study
57% purchase at an independent bridal
salon.
Source: 2012 American Wedding Study
The average price of a wedding dress is $1,355.
Source: 2012 American Wedding Study
Average cost of headpiece or veil? $199.
Source: 2012 American Wedding Study
1.85 miles: The length of the world’s longest wedding gown train.
Source: Guinness Book of World Records
14% of brides would wear a colored wedding dress.
Source: Brides Facebook Poll
21% of brides plan to wear a second dress.
Source: Brides Facebook Poll
86% wear something old, new, borrowed, and blue.
Source: 2012 American Wedding Study
Biggest splurges outside of the dress? 31% say shoes, 67% say hair and makeup, and 2% say they spend the most money on their wedding day clutch.
Source: Brides Facebook Poll
95% of brides would rather their bridesmaids not wear white.
Source: Brides Facebook Poll
66% of of brides want their bridesmaids to wear matching dresses.
Source: Brides Facebook Poll
Only 14% of brides show the groom their dress before the wedding.
Source: Brides Facebook Poll
46% of brides preserve their wedding dress for their children or grandchildren.
Source: 2012 American Wedding Study
