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Beware of face cream reviews that are stuffed with synonyms for beautiful. A face cream review that has "adjective overload" is also a red flag indicating a lack of clinical evidence.

Let the reader / buyer beware. Learn to read critically. Major brands spend major bucks and time changing just the right buzzwords to entice unsuspecting customers to buy their pretty packages. Do not be fooled by merchandising. Stick to essential facts and clinically proven results.

Here are some "words" to look for and pay attention to:

Cell, renewal, antioxidant, natural, vitamin, olive, hyaluronic, kelp, preservative-free and a particular favorite, guarantee. These are specific and concrete words with definite meaning. They are not cosmetic fluff. In many cases, the words you will be looking for in a face cream review estimate actual ingredients formulated to target the three main causes of skin aging:

1. loss of collagen,
2. lowering of hyaluronic acid levels, and
3. oxidation by free radicals.

These sneaky, silent and subversive processes are the culprits that cause wrinkles, sags, bags and dull skin. They are the enemies of smooth, supple youthful skin. You want products to fight them ferociously while protecting and nourishing your sensitive facial skin. The work of a face cream is to take care of your face, to make a visible improvement and never, ever to cause damage. Provide your skin with the proper nutrients and you'll wonder why you did not start sooner.

As you research and learn about facial fluid replacement by reading face cream reviews , you will also learn about chemistry, biology and physics. These natural sciences can explain much of what happens to our skin over time through the actions of environmental forces such as sunlight, gravity and metabolic processes. Our environment is the source of many destructive forces arrayed against the good health of our delicate skin. Where you work or how you play also comes into the equation when choosing a facial cleansing and moisturizer regimen.

Repairing Skin Damage

If you are into extreme sports or spend time in over dry airplane cabin air you will need to be looking into face cream reviews that highlight active ingredients to deal with the specific biochemical pathways to protect and repair damage from these two common sources of distress. Men will need special care for reducing prostaglandin production a major cause of inflammation and redness. Pretty packages and lovely labels are of no use in the fight against the free radicals that cause oxidation and premature aging.

Synthetic Ingredients, Toxins & Preservatives

Those with sensitive skin must be vigilant to the many synthetic ingredients, toxins and preservatives that can be passengers in cosmetics that are not rigorously tested for allergens. Scan each face cream review to identify products with special attention to natural, organic or non-allergenic ingredients. Cutting edge science does not mean synthetic compounds.

Skin Cell Renewal

Another beneficial quality to seek out in a domestic product is stimulation of the natural biological systems for producing collagen and elastin. New clinical tests are revealing that cell rejuvenation is key to providing a long term supply of health young cells to the outer layer of your skin. Not all skin creams can do this.

Best Skin Care Selection

Now that you have this primer for evaluating what you read in reviews, it is time to put the information to work. Continue to learn and ask questions as you look for your best selection in the wide variety of skin care products available. Be certain that the products you choose are made with care and concern for the future of your skin, not only the bottom line of the manufacturer. I will write more about this in future articles. For more information, please see my website listed below. Thanks, Margaret Bell

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Source by Margaret Bell