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Everyone who has picked up a health magazine, beauty magazine or women's magazine has seen them: skincare reviews that promise to tell you the best wrinkle reducer or products to stay looking younger longer. The fact is that there is actually a lot of information contained in skincare reviews, it is simply a matter of getting to the bottom of them and find the truth that is there.

You need to remember that with most skincare reviews, the majority of the information is actually hype. Keep in mind that the purpose of these reviews is to sell products. You do not sell products with talk about how mediocre a product is, and you certainly do not sell products by talking about how harmful some of the chemical additives are to the health of the people using it.

You also need to keep in mind that often, the most effective products may not actually be included in some skincare reviews. There are a few reasons for this. Unless a skincare company is willing to pay out advertising money to sponsor a review, they will usually not get top billing. If they are truly effective, they may actually be excluded since the products that are sponsoring the reviews are unilaterally to want to be upstaged by another product. You do not want to spend millions developing and promoting a new face cream only to have it finish second best in the reviews and studies you have paid for.

The fact is that you may find that the companies who have products that finish top of the list in many skincare reviews are actually the same companies that pay for much of the advertising in magazines. Whenever you look at a skincare review in any magazine you need to think about who may have sponsored skincare reviews either directly or indirectly.

If you want to make sure you are picking the best products, you should look more at the ingredient list and less at the skincare reviews that the products are featured in. There are some specific ingredients that have been found effective on a very consistent basis. These include antioxidants, CynergyTK and Wakame Phytessence. These are naturally sourced ingredients that are safe and extremely effective at improving the look and condition of your skin.

Taking the time to become educated about safe and effective ingredients is much more effective than reading skincare reviews. Picking the right products can save you time and money and you can feel confident that you are making the choices that are best for you, not just what the magazines are telling you are best.

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Source by Amy Austen