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Yes, it has taken a number of years to achieve – but now it feels good to announce that H & M products are now available to the USA audiences who have been holding out for a quality discount retailer for some time. H & M (which stands for Hennes & Mauritz) has decided that it will expand in to the United States market with the opening of 3 stores in the state of New York (the shopping capital of America). The initial location is planned to be none other than Fifth Avenue – the famous shopping street in the heart of New York City!

But the expansion does not stop here. Following this opening, there will be another store opening in Palisades Center, in West Nyack – and then yet another store in Garden State Plaza. These 2 stores will open within a few months of the first, providing almost all of New York with a great place to do their seasonal shopping.

If you are wondering about the scale of the expansion, then take a look at this next figure. Initial plans from H & M suggest that the retail store on Fifth Avenue will actually be around 35,000 square feet in size – which is something that is unheard of in the discount retailing business. This just goes to show that H & M is serious about the USA market, and is not afraid to inject a bit of money in to their investments to ensure that everything goes according to plan.

Once these stores are opened, the count of open, active stores in the H & M franchise will stand at around 600. Having opened the doors to their first store in 1947 – the company has done exceptionally well, due to 3 major concentrations of their business :

– Low Prices

Each H & M store ensures that the prices marked on their products are as competitive as possible – without being too low.

– High Quality

All H & M products undergo strict quality tests before they are released to the general public. In the past – H & M products have regularly been compared to those products released and marketed by top end design homes, such as Gucci and Prada.

– Customer Service

Every customer is treated in a valued way, and this is why people just keep coming back to the H & M stores. The belief that customer service is more important than anything else has really taken this company to heights that it would never have been able to reach if it had employed a different outlook!

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Source by Kelsie Polsier