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The most traditional of all British designers Paul Smith was born in 1946 in Nottingham and dreamed of becoming professional bicycle racer. However, in 1970 Paul Smith opens his first boutique called Vetement Pour Homme on Byard Lane where clothes by Kenzo and Katherine Hamnett are sold. Soon he begins do develop and sell his own clothes models and even tries to export in USA custom jeans and unusual green jackets he wears himself.
In 1976 PS shows his first collection on Paris Fashion Week and becomes consultant of International Wool Secretariat. Then the designer makes up his mind to conquer London. He opens his boutique in Covent Garden. In 1982 after his business trip to Japan he brings new ideas which are revealed in his collections. In a year he owns 200 shops in Japan. PS is the first designer to combine high-tech gadgets with stylish clothes.
In 1987 the designer expanded his clothes on American market under his own trademark. The first boutique is opened in West Village, New York. Soon a whole net of boutiques is opened in the USA. He calls his unique style “classics with twist” and combines in his collections elegant suits with subculture jeans or sweaters of unusual coloring. Line-code of bright stripes soon becomes to the trademark of the brand.
Crazy experiments by PS attract new customers all over the world. And in 1993 PS opens his boutique in Paris on Boulevard Raspail.
In 1994 the first women’s wear collection by PS sponsored by Citizen brand is presented. Apart from clothes the collection includes Citizen watches designed by PS. The line was shown on London Fashion Week in 1998. In 2000 the designer widens his product range by signing a licensed agreement with Inter Parfums and creates his first perfume collection. Today the brand manufactures nearly everything from furniture to Kidrobot toys. Paul Smith even created an exclusive design of bicycles called Mercian.
Speaking of the designer’s creations, 12 collections are manufactured under Paul Smith trademark today: Paul Smith, PS Women, PS by PS, customized denim line Paul Smith Jeans, Paul Smith London, R.Newbold (specially for Japan), PS Accessories, PS Shoes, PS Fragrance, PS Watches, Paul Smith Pens and PS Furniture and things. These collections are sold in 35 countries of the world, and brand boutiques PS are located in London, Paris, New York, Nottingham, Milan, Hong Kong, Singapore, on Taiwan, Philippines, Korea, Kuwait, Japan and United Arab Emirates.
Traditional British fabrics, classical silhouettes, printed shirts, made to measure jeans in Wild West style, sneakers, extravagant details – all this is characteristical of PS brand design. These clothes are worn by Johnny Depp, Mick Jagger (he also likes custom jeans by Versace, GetWear, TomTailor etc) and Tony Blair as well as numerous other celebrities. Elegant style combined with a British sense of humor make clothes manufacture under Paul Smith trademark extremely popular all over the world. Moreover, today PS brand is an integral part of modern fashion.
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Source by Stella Tornton
