Exciting news in the bridal world: World renowned fashion designers Viktor Horsting and Rolf Snoeren (a.k.a. Viktor Rolf) are teaming up with award-winning bridal designer Justin Alexander to produce a thrilling bridal fashion collaboration: ViktorRolf Mariage.

The new collection will premiere at New York’s Bridal Fashion Week this October 2016. Utilizing the French pronunciation of ‘Mariage,’ the collection name pays homage to the brand’s Parisian fashion home. On the upcoming launch of their new Autumn/Winter 2017 collection, fashion artists Viktor and Rolf state, “We have always been fascinated by wedding dresses. A wedding dress is like a story, a small universe in its own right. It is an icon of one of life’s most precious moments. Each dress in this collection has an individual, autonomous character. Our love for wedding dresses is evident considering the many times we have designed them throughout the years.” 

Viktor Rolf are widely known for their fragrances — Flowerbomb, Spicebomb and Bonbon — in addition to their glamorous designs sold worldwide. Leveraging Justin Alexander’s decades of bridal industry expertise, the Viktor Rolf Mariage collection will launch a range of styles featuring Viktor Rolf’s iconic bow signature and opulent handcrafted embroideries.

The Viktor Rolf and Justin Alexander collaboration combines haute couture with the knowledge and experience of the bridal industry to create a beautiful collection of bridal wear you won’t want to miss.