Well known for their carefully-curated options of luxury lingerie (think La Perla, L’Agent, Chantelle, Stella McCartney) the retailer has added its own signature private label collection, Journelle, to its offerings.  According to the founder, Claire Chambers “the Journelle Collection is feminine, modern and sophisticated with a more playful and provocative spirit — beautiful silhouettes in luxe silks and delicate laces.”

With Valentine’s Day around the corner, we are swooning over their lacy balconette bras, teddys, eyemasks, and chemises. Check out the whole collection here. Bonus: The Journelle site has a whole section devoted to bridal!

—Naima DiFranco