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Were you in a rush to put up the website for your new wedding planning business? Be sure you have included these 4 critical details that could help attract brides to your site and make them want to contact you.
Detail # 1 – Your photograph
Many wedding planners feature their logos on their website and blog. Establishing a brand logo is important but you also need to show brides what you look like so they get to know, like and trust you. Your "About" page should have some information about you along with your photograph.
Get a head shot taken of yourself dressed in professional clothes. You can look fashionable but you want your photograph to look good for more than six months so do not look trendy. Smile for the camera, you want to appear approachable. And do not worry if you do not look like your favorite celebrity, brides want to connect with real people.
Detail # 2 – Your name
Make sure you put your name on your site. Sounds obvious but I have seen websites for wedding planners that are missing the names of the planners. Make sure you have your name on at least the "About" and "Contact" pages.
Detail # 3 – Your location
This may seem obvious too but I've seen websites that do not say where the wedding planner is located. Your website should give information about where you are and where you work. If you do not want to give your exact address, you can give the area in which you handle weddings, for example, "San Francisco Bay Area." I mentioned the name of a city because other places are also known as "… Bay Area," you need to be specific.
Detail # 4 – Your keywords in the title bar
This is commonly missed. Search engines start reading web pages from the top left-hand corner of the page. At the very top of every web page is the title bar. Many title bars say "Home," "About Us," "Contact" or the name of the wedding planning company.
Instead, the title bar should contain the words a bride would enter in a search on the Internet to find your services. For example, "wedding planner Miami Florida," "destination wedding planner Italy," or "Asian wedding planning Los Angeles California."
Each page of your website should have keywords in the title bar and they should match the information that is on the page. In other words, you do not put words like "wedding gown" in your title bar just to get the search engines to pick you up when you are a wedding planner and you do not sell wedding gowns.
Your webmaster can easily change the information in your title bar if you are not able to do it yourself.
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Source by Sharon Hill
