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As a wedding planner it is your job to take some of the stress of the bride. Almost every little girl dreams of their perfect wedding day. A wedding day where they are a princess and all of their family and friends are there to watch them walk down the aisle and into the arms of their Prince Charming, everything is picture perfect and right of the pages of a story book. What these little girls do not think about when they are dreaming up this utopian event is all the work that is involved to getting them to the aisle. This is where you are going to come in, you are going to find a way to let these brides know that they can have their cake and eat it too.
In order to successful market to these brides, you have to be able to think like one. Take the time to sit down and write your vision of your perfect wedding. This will not only help you understand the right things to say when talking to the bride to be, but it will also give you a little insight on where you need to go to leave flyers and business cards. Most brides to be are so excited about the upcoming wedding, that before the actually planning begins that they rush off to the dress shops to look for their fairy tale gown. This is a great opportunity for you to take advantage of. Visit all the shops in your town, and in the radius you are willing to travel. Ask them if it is OK to leave some cards on their counter.
These dress shops are not only the perfect place to catch the bride to be, but they are also a great way to get some free advertising. The second place most woman rush off to is the cake shop. Feel free to do the same with them as you do the wedding dress shops. If you can get your cards into at least half the dress shops and half the bakeries in your town, you are well on your way to a full appointment book. If you are not drumming up enough business with the shops along, move to the newspaper. Not in the putting in an ad regard, but most papers have an engagement section. This is the perfect place to find potential clients. However you choose to market your wedding planning business, just remember to be patient. Nothing happens over night and you have to be willing to work for your dreams.
Most importantly, remember that today's bride to be shopping online to find wedding and event service professionals. Having a solid online marketing plan is essential to your success as a wedding planner.
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Source by Brian McGovern
