As an Internet marketer you have to continually focus on product creation and develop products to meet each entry and price point in your sales funnel.
Most beginner online marketers focus on building their sales funnel from the entry point and growing it from there, which is fine to an extent. However, if you want to develop your business into one that is developing a six-figure income, you have to plan and create big ticket items.
For example, the sales funnels usually starts with a free giveaway, then progress to an entry level product of between $10 and $47, then progresses to a product of $97 to $297 and might include one more mid-level product.
The purpose of starting with the smaller products first and building up is twofold:
1. When you first get started, it is easier to start with smaller products and work up.
2. When you are first building your list, your list is not ready to buy a $1000 to $5000 product.
Why Focus on a Big – Ticket Item?
I am going to assume that you have the beginning stages of your sales funnel created and you are actively building and monetizing your list, you need to begin to think about what your final product will look like, the needs it will serve, and the price at which the market will optimize your profits.
Once you have your final product, your big-ticket product, conceptualized, you can change the way you approach creating your smaller products.
Instead of creating products with your current list members in mind, you can create products that will attract to you the types of people who will eventually purchase your big ticket item.
For example, if you are in the arena of psychology, and you determine that your big – ticket item is a 3 day training course to teach psychologists to maximize their income potential by changing the way they market their services, you can now begin to make changes to your sales funnel so that instead of just selling to ‘whoever will buy’ you begin selling to people who specifically have a need for your big – ticket product. The smaller purchases will serve as qualifying purchases for the big – ticket promotion. As they purchase specific products that are designed with your end-of-the-sales-funnel big- ticket product, you know they are self-qualifying themselves to eventually purchase your big – ticket product.
So, remember when planning your big-ticket item, a good strategy to use is following step-by-step guides or methods that have worked for some of the top online marketers. Many of these tasks that work for one or two marketers will work the same way for every one to attract online customers.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
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