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Any business can benefit from a smart marketing plan, including wedding planners. How do you plan to sell your services? Where will your clients come from? What will you charge? You need to carefully consider the answers.

Q: Does a wedding planner need a marketing plan?
A: If you want to create a predictable stream of income in the shortest period, you need a solid marketing plan. It will keep you from making costly mistakes and wasting time and energy. It's like a blueprint for your future.

Q: What do I need to create a marketing plan?
A: Without you are using the plan to take out a bank loan, there is no hard and fast rule for creating a marketing plan. Do not worry about the document's format; the most important thing is the quality of thinking and research.

Q: How do I write a marketing plan?
A: Start by asking yourself questions. What's the demand for wedding planning in my area? Who is the competition? How do they market and sell?

Q: What should it include?
A: Your plan should include a detailed description of your customers. We know you'll be selling your services to brides, but be more exact. How old are they? What is their income range? What budget can they afford?

Q: I want to sell to every bride in my city, so why limit myself?
A: You can not afford to reach every bride to be. By trying to appeal to everyone, you'll attract no one. Stand out by specializing.

Q: What else should my plan include?
A: What is your strategy for reaching your market? How will you sell your services? Do not improvise. Plan for your success.

Q: Any other advice for a new wedding planner?
A: Know your customer and what she wants. Commit to being the best in the business.

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Source by Brian McGovern