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Today's cut throat competition in marketing consumer products and services make it inevitable to use all available sources to gain visibility and increase the client base. Taking part in trade shows is an effective way to achieve this. Although it is an effective way, it is also an expensive way to promote one's services or products. Expenses for a trade show queue up in a variety of ways such as cost of the raw space, promotional material, trade show booths or displays, temporary stall assistant if it takes place in a different city or country, transportation and travel expenses, and so on. Among these, one of the elements that contribute a great deal towards these expenses is the trade show booth or display. Not all businesses can afford expensive stalls, in such situations one is forced to play within a given limited budget yet remain catchy and professional.
There are many ways to create a professional and successful trade show booth on a small budget.
1. Plan ahead – If you prepare for your show at the eleventh hour then you will be forced to spend more on your booth. Preparing at the last moment gives you very little time or no time to juggle between various options on the creation of your booth, in terms of both cost and the booth design. Maybe if you had enough time to shop around, then you would have come across a cheaper deal and you would not have forced to buy the first booth display that you see. If you plan ahead maybe you could visit discount sales that take place during various times of the year and have the material ready for your tradeshow.
2. Keep your booth simple and uncluttered. Do not have too many design elements, but leave enough room for the visitors to move around. This would make your booth look spacious and at the same time will cut down the unnecessary expenses on the design elements that clutter the stall. Use bright colors in your booth that will stand out.
3. Until you participate in a number of shows, avoid creating your own displays. Many think that creating their own display will cut down the cost. Most often, the contrary proves to be true. You would always go out of your budget as you progress with the design with no guarantee on the quality of the final design output. You would rather be well off to use experts in this field while you concentrated on the other promotional activities.
4. A physical visit to the booth in advance is always useful to create a cost effective design rather than just looking at the dimensions of your stall in writing. Many stalls are mentally designed in virtual space and when they go to the real spot, they realize that the design or the layout they had in mind will not workout, leading to double expense. When you visit your stall, you will be able to decide whether a rollup display will be suitable or a tabletop display unit would be ideal. Rollup banners and tabletop display units are often cheap and they can be reused for your future shows too.
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Source by David Branson
