When people get into multi-level marketing (MLM) and network marketing programs, they generally have no idea how to go about building their businesss. To make the problem even worse, the people who recruited them are generally ignorant of how to go about it as well. In fact, most people who do manage to recruit people into their downline do so by accident or by sheer massive effort.
Most people who do sign up have no idea what to do next. Usually, the opportunity was presented to them as being nearly automatic. Well, it may be, but you still have to find people to show the product or opportunity to before the “automatic” process can work its magic.
There’s where the dreams begin to fade, and all the promises begin to seem empty.
The new MLM business owner does not know how to find interested prospects or how to show them the possibilities inherent in their business opportunity.
Most feel that they could really do a good job of recruiting if they were successful themselves. However, most sell nothing, or next to nothing, and find it extremely difficult to tell people how much money the prospect could make if they are not making anything themselves.
What many do not realize is that selling is selling, and even being successful yourself does not mean that you can convince others that they can duplicate your success.
With an MLM or network marketing business, that is the crux. You need to be able to “sell” the product AND the opportunity in order to be successful. Being good at one does not mean that you will be good at the other.
One other factor complicating the issue is that the people you recruit, which is where the money is, know as little as you, and, without training…which should come from you,
At the beginning of an MLM or network marketing business, most people are NOT going to be successful or make a lot of money…and the two can be different.
If you want to be successful, you will have to educate yourself on many things, including selling and recruiting. There is a chance that no one in your upline will be able to assist you as they have either added customers and recruits by accident or by sheer dogged determination. One thing you can do, however, is to work your way up the upline, and eventually, you may find someone who can actually train you and help you become successful.
However, if you cannot find someone like that, if you really want to make a go of multilevel marketing, you will have to educate yourself. You will have to read every book you can find on the subjects of sales and recruiting. There are some very good ones out there. You can find them in your local library, at a good bookstore, or online at sites such as Amazon.
The fact is that no matter how easy many will try to make selling or recruiting seem, a business is a business. If you want to succeed, you will have to learn the skills and then act like a professional. Selling and recruiting are skills and skills can be learned…if you are willing to make the effort.
To sell, you need to have a good product, belief in and knowledge of the product, and a willingness and desire to share your belief and feeling with others. Here’s the part that many do not realize: What applies to selling also applies to recruiting people into the business opportunity. Simply telling people that THEY can make a lot of money will either not be believed or will eventually come back to haunt you when they learn that things are not that way at all.
However, if you can show people that you are connected to an honest and realistic opportunity, and that with work, and the training you can give them, they too can be successful, you will, over time be able to build a strong downline which can provide you with the income that the person who recruited YOU said you would earn.