Urban Decay‘s Naked palettes have long been hailed as beauty must-haves — the Naked palette 1 and 2 provide all of the shades you need for a perfect natural look. But what about when you want to turn it up a notch? Introducing the Smoky palette ($54): this new release, available July 8, contains everything you need for a dramatic smoky eye (including instructions on how to get the look). A little bit goes a long way with these 12 pigment-rich shadows, meaning that this beauty splurge will last for years.

—Kristen Klein