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It is easy to be seduced by the myriad claims made by many of the ads produced by the cosmetics industry. From every form of media that is available, we are bombarded with claims and promises that make us second-guess our current products and spark our curiosity about new the possibilities contained within the array of eye-catching jars and vials. This raises the question, is there a good method for choosing the best skincare brand?

Because ads are paid for by the manufacturer of the product being advertised, they suffer from an ingrained bias due to the fact they are promotional, rather than informative, in nature. For this reason, an advertisement is obviously not a good source of information about the featured product. A much better source of information comes from those who use the products themselves, disinterested third parties who are willing to tell you what they really think product – skincare reviews. Although sometimes these reviews can be biased in the opposite direction as advertisements, since people tend to be most apt to vent about disappointing products than remark about helpful ones, when viewed with this context in mind, to determine which brands are best, and which should be avoided.

Helena Rubenstein is a good example of a company with a great reputation and lackluster products. Some of their products contain chemical sunscreens that have been linked to cancer. Generally more informative to the skincare novice than reading about beauty management breakthroughs is to peruse these skincare reviews to get a feel for a product before trying it itself or herself. To supplement a search for the best brands, always scan the contents of products for natural ingredients. The ideal product will have no artificial preservatives at all.

Online resources will not only provide the insight of consumers who have tried a given product, but will also allow you to increase your knowledge about the function of different ingredients. If experience is lacking, it is advisable that you try products that come with money-back guarantees. That way, even if the product fails, any financial risk will have been avoided.

In summary, to find the best skincare brands, it is helpful to read skincare reviews posted on the Internet and to always favor natural ingredients. To learn about the best ingredients and other helpful lessons related to the world of skincare, visit www.HealthandSkinCareSite.com .

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Source by Gerald Markowitz