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Spornette has more than 60 years of success in the professional salon industry and is world famous for the hairbrushes they make. Spornette International, founded by Walter Sporn, was originally named The Walter Sporn Company in the early 1950s.
Walter's claim to fame is the nylon hairbrush with a plastic handle. Upon meeting an engineer making eyeliner and lip brushes for a major cosmetics company, Walter persuaded him to help him design a professional and durable hair brush women could use at home. The engineer took Walters idea and brought it to fruition. In the beginning, the Walter Sporn Company featured two items the 5-row and 7-row, which were non-descript plastic-handled brushes with nylon bristles. This product was pitched to professional beauty supply distributors, who were sold immediately. Today, the process used to make Spornette hairbrushes is the industry standard.
Walter visited Europe several times in the late 1950s, which inspired another hairbrush revolution. He returned from abroad with items used to develop what would have become very popular hairbrushes for hair stylists across the United States. Cushion brushes and round nylon brushes, which were once sold by the unit, were suddenly being sold at eye-catching displays designed by Walter by the dozens. This new merchandising effort boosted sales from twos and fews to literally thousands, ideally overnight.
In the early 1970s, Walters company officially adopted the name Spornette International, Inc. When his son began to take over the day-to-day operations, the Walter slowly fades into the background to give his son the opportunity to shine. In 1985, Alan Sporn bought the company from his parents outright. In 1994, Alan's daughter Laurie joined the family business and in early 2000 her brother Jeffery joined the team. The Sporn name continues to be recognized around the world by beauty experts, runway models and consumers alike. This well-established, third-generation company looks with anticipation towards the future, insisting that they will keep the Spornette tradition alive by making hairbrushes that encourage users to feel happy and beautiful.
Spornette not only offers the greatest hairbrushes in the world, they also showcase incredible styling tools backed by more than 40 years of research. Truly, Spornette has hairbrush design down to a science. The make every single one of their brushes with the idea that certain brushes are best matched with certain hair. A quick and easy questionnaire helps buyers find the hairbrush that will work best with their hair.
Spornette has identified several brush classifications. The Porcupine family, for example, is just one of the many groups of brushes offered to help create your ideal hairstyle. This set of styling brushes features a perfect balance of boar and nylon bristles. White nylon bristles are able to deeply penetrate any hair texture and are especially useful in detangling damp hair. The black boar bristles then hold hair in place for super styling results. These types of brushes are also essential in the even distribution of the hairs natural oils. There are five sizes of round brushes in this family to create your desired look, used by women of all colors and hair textures.
Spornette, while famous for its hairbrushes, also offers a variety of other beauty products, including Marche make-up brushes. These are used for eye shadow application, face powders, blushes, highlighters, brushes and eyeliners. They also showcase ion combs and ceramic thermal rollers, in addition to round brushes, ceramic brushes and paddle brushes. Every brush made by Spornette comes with the company's personal guarantee, available at price points designed for any budget. If you're a woman of the now who loves a good hairbrush, you're using a Spornette!
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Source by Kellilynn Marie
