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Closing The Deal As A Wedding Photographer

Closing The Deal As A Wedding Photographer

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I have recently booked an inquiry meeting with a couple getting married this September. It got me thinking about how I would go about selling my photography services to them. What questions will I be asking them? What images to take with me? And how do I want the general conversation to go? Seeing as wedding photography is a very competitive profession and bride & grooms to be are often considering a number of different photographers, it's wise to be one step ahead and make a plan. This article, then, is my way of keeping a log of any preparations I make for the meeting. I also hope it may help any other amateur wedding photographers to plan their own inquiry meeting.

I naturally assume that the reason the couple have gotten in touch with me is because they have taken some time to browse my website, they have liked the images and that my prices and packages match their budget and needs. The bride or groom are likely to get in touch with you in one of two ways. By email or telephone. If it is the latter then you need to be much more prepared with how you are going to deal with the phone call in order to succeed in selling yourself as a wedding photographer. Email is a much more relaxed and in-direct way of communicating and leaves you more time to book a meeting.

First things first. The vital bits of information you need to find out straight away are things like the location of the wedding, the date of the wedding and the brides & grooms names. Once you know these things you can jot down a little note in your diary. When it comes to meeting in person it is important to have much more in-depth questions to ask and a selection of images from your portfolio. The images give the couple some inspiration and ideas for their own wedding photographs and it gives them something to browse through while you question them.

Important questions to ask in a meeting:

  • What time of day will the ceremony be taking place?
  • Are you needed to stay on after the meal?
  • How many people will be attending?
  • What are the photographs arrangements in a wet weather scenario?
  • What style of photography they expect. Traditional? Documentary?
  • Ask the couple to make a list of groups for the group shots.

It is probably worth creating a form with relevant questions on it so that you can just fill it out as you talk to the couple. The most important reason for this meeting is to find out if you are the right photographer for them and also whenever you want to photograph their wedding. Even though it is a business and you are trying to sell a service, you must remember that if your style as a photographer does not match their needs then it is not the job for you, and you may end up with a bad review .

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Source by Luke Stanton

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